Social & Advocacy Brand Manager

About the role

The Social & Advocacy Brand Manager will shape how L’Oréal Paris connects with audiences across Australia and New Zealand, turning Skin, Hair, and Masterbrand stories into cultural moments. Reporting to the Social & Advocacy Brand Lead, you will own earned media, creator strategies, and major activations.

Key responsibilities

• Develop and lead end‑to‑end execution of Skin and Hair advocacy strategies and campaigns aligned with brand objectives.
• Create and execute earned media, PR and GEO visibility plans for Skin and Hair categories.
• Co‑lead multi‑category seeding strategy with the Brand Advocacy & Social Manager for Makeup & Masterbrand.
• Support major Masterbrand events, consumer experiences and global moments such as Cannes Film Festival and Le Défilé, focusing on creating memorable experiences for consumers, media, VIPs and influencers.

Required profile

• Deep understanding of creator culture and emerging cultural trends in Australia and New Zealand.
• Proven ability to translate influence into commercial momentum through earned media, PR and creator‑led campaigns.
• Strong project and stakeholder management skills, capable of leading cross‑category squads and agency partners.
• Data‑driven mindset with experience measuring advocacy metrics and optimizing performance.

Required skills

• Experience managing campaigns on TikTok and Instagram.
• Knowledge of AI‑driven search (GEO) visibility and earned publisher engagement.

What we offer

• Real responsibility from day 1 with opportunities to try new things and take risks.
• Inclusive environment that celebrates diversity of ethnicity, gender, age, religion, sexual orientation and ability.
• Flexible work arrangements considered to reduce traditional working barriers.
• Commitment to societal and environmental causes through brand initiatives.