SEO & AI Search Specialist (SEO / AEO / GEO)

About the role

A company seeking to grow its four company-owned websites is looking for an ambitious SEO & AI Search Specialist. There are no client accounts to manage, so the focus is entirely on organic growth of the company's own brands across traditional search engines and AI-powered platforms. The role sits alongside Nick Bell, entrepreneur and Shark Tank Australia investor, and a team of technical SEO specialists.

Key responsibilities

• Develop and run strategies to dominate high-value Google rankings, grow organic traffic and generate qualified leads.
• Optimise websites to be authoritative sources for AI-powered answer engines (AEO).
• Increase brand visibility, mentions and citations across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews (GEO).
• Improve site architecture, crawlability, indexation, structured data, Core Web Vitals and internal linking.
• Identify high-value search opportunities and create content that works for both traditional and AI search.
• Run digital PR, link acquisition and brand authority campaigns.
• Turn organic traffic into enquiries, leads and revenue, and track rankings, AI visibility, citations, traffic, conversions and commercial results.

Required profile

• Proven experience delivering significant organic search growth.
• Strong technical SEO skills and a hands-on approach.
• Deep understanding of AEO, GEO and how AI is changing search behaviour.
• Analytical mindset, enjoys testing new strategies, and takes ownership of results.

Required skills

• Google Search Console, GA4, Ahrefs and Screaming Frog.
• AI visibility tracking tools.
• Content optimisation, structured data, entity SEO and digital PR.