Senior Marketing Manager - Lifecycle

About the role

Latitude Financial is looking for a Senior Marketing Manager - Lifecycle to lead the lifecycle marketing strategy for its Money business in Melbourne. Reporting to the Head of Marketing, you will combine customer insight, personalised experiences and commercial thinking to grow customer value through cross-sell, top-up, retention and win-back programs. The role is hybrid.

Key responsibilities

• Lead the Money lifecycle growth strategy and turn customer opportunities into a prioritised campaign roadmap.
• Develop cross-sell, top-up, retention and win-back programs that grow revenue and customer value.
• Build targeted propositions and personalised campaigns across CRM, email, SMS, digital, direct and other below-the-line channels.
• Establish trigger-based and always-on journeys, working with data and product specialists on segmentation, propensity modelling and next-best-action opportunities.
• Improve application completion by addressing barriers in the customer journey.
• Measure incremental revenue, conversion, retention and ROI, using testing and performance insights to refine activity.
• Work with agencies and internal partners to scale delivery through AI and automation, meeting regulatory, compliance and customer outcome requirements.

Required profile

• Proven experience in lifecycle, CRM, customer or growth marketing with a track record of increasing revenue and customer value.
• Experience delivering cross-sell, retention, win-back, top-up or reactivation programs.
• Strong analytical skills and confidence measuring incrementality, conversion, retention and campaign ROI.
• Experience establishing test-and-learn programs and collaborating across Product, Data & Analytics, Digital, Sales, Technology and agency partners.
• Financial services or lending experience is valuable.

Required skills

• Segmentation, propensity modelling and personalisation
• Multichannel campaign development and trigger-based lifecycle programs
• Test-and-learn and performance measurement

What we offer

• Hybrid working model combining home and office work
• An extra week of paid leave each year through the Take 5 initiative
• Sonder, a 24/7 wellbeing support app
• Discounts on Latitude products and services