Marketing Planning & Performance Manager

About the role

Latitude Financial is looking for a Marketing Planning & Performance Manager in Melbourne, working hybrid. Reporting to the Senior Marketing Manager, the role shapes acquisition marketing plans and ensures there is the measurement, forecasting and insight needed to understand what works. It sits within the Money business and connects campaign performance, customer behaviour and marketing investment to better decisions across Australia and New Zealand.

Key responsibilities

• Shape acquisition strategies and media plans across Search, Social, Display, Demand Gen, Programmatic and broader advertising channels.
• Own and improve tracking, tagging, attribution and conversion measurement so decisions are based on reliable data.
• Turn campaign and acquisition funnel analysis into recommendations that improve conversion, cost per acquisition and return on investment.
• Develop marketing budgets, forecasts and performance projections, recommending where to adjust investment.
• Build and improve dashboards, reporting and analytical models that make performance clear.
• Partner with media agencies and internal teams to test new approaches and explore how AI and automation can improve measurement and efficiency.

Required profile

• Proven experience in acquisition marketing, media planning, marketing analytics or performance marketing.
• Strong understanding of paid media channels and their contribution to acquisition performance.
• Hands-on expertise in digital analytics, tag management, conversion tracking and attribution.
• Experience with Google Ads, SA360, Meta Ads Manager and Salesforce.
• Strong commercial and analytical skills, including budget planning, forecasting, performance modelling and investment optimisation.
• Advanced Excel skills and dashboard/reporting with business intelligence tools.
• Clear communication and stakeholder management, able to challenge assumptions across teams and agencies.
• Financial services experience is valuable; a proactive approach and interest in AI and automation are also valued.

Required skills

• Digital analytics and tag management (GA4, Tealium, Google Tag Manager)
• Google Ads, SA360, Meta Ads Manager, Salesforce
• Advanced Excel and business intelligence dashboards

What we offer

• Hybrid working model combining home and office.
• An extra week of paid leave each year through the Take 5 initiative.
• Sonder, a 24/7 wellbeing support app.
• Discounts on Latitude products and services.