Senior Manager, Media and Demand Generation

About the role

Silversea is looking for a Senior Manager, Media and Demand Generation to lead the regionalization and execution of consumer, brand and regional marketing initiatives across Asia Pacific. Reporting to the Managing Director APAC and the AVP Marketing, the role drives brand awareness, guest acquisition, loyalty engagement and market activation across Asia and Australia/New Zealand. It is the primary local marketing lead for the Silversea brand in APAC, working closely with regional Sales, Commercial, Revenue Management and Global Marketing teams.

Key responsibilities

• Develop and execute annual APAC marketing plans aligned to commercial priorities and global objectives, and measure marketing investment and ROI
• Translate global marketing initiatives into regional campaigns and provide market intelligence and competitive analysis
• Lead consumer and brand marketing across Australia, New Zealand and Asia, keeping activity aligned with the premium luxury brand positioning
• Run campaigns for guest acquisition and lead generation, manage local adaptation of global campaigns and oversee brand assets and messaging
• Support regional loyalty programs for Venetian Society members and engagement activities that strengthen retention
• Manage paid media strategy across digital and traditional channels (search, social, display, video, programmatic, print, partnership) and media agency relationships
• Monitor campaign performance against KPIs, set up measurement frameworks and report regularly
• Manage regional agency relationships (creative, media, PR, production) and collaborate with Sales on joint activations
• Manage marketing budgets, forecast expenditure and ensure efficient allocation of investment
• Lead, coach and develop the regional marketing team, and foster collaboration with sales and commercial teams

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline preferred
• Minimum 8+ years of marketing experience, including leading multi-channel campaigns
• Minimum 3-5 years of people leadership experience
• Experience in luxury travel, hospitality, tourism or premium consumer brands preferred; experience managing regional marketing programs desirable

Required skills

• Brand and consumer marketing knowledge
• Campaign planning and execution, and translating strategy into market activation
• Analytical and commercial acumen, and experience managing budgets and agency partnerships
• Stakeholder management, presentation, communication and leadership