Product Manager Digital Experience

About the role

Greencross Pet Wellness Company is looking for an experienced senior Product Manager - Digital Experience, based in its North Ryde Support Office and reporting to the General Manager-Enterprise, Product and Program. The role owns customer-facing digital products and journeys within the Petverse, combining customer insight, commercial judgement and delivery leadership to create measurable customer and business value.

Key responsibilities

• Own the strategy, outcome roadmap, opportunity backlog and prioritised delivery backlog for assigned product areas, partnering with Digital Leadership and business stakeholders.
• Lead the full product lifecycle: define hypotheses, objectives, success measures and expected benefits, and balance experimentation and optimisation with longer-term platform and customer experience goals.
• Lead customer research, feedback analysis, journey mapping and usability testing; create wireframes and prototypes; partner with UX and brand teams on accessible, consistent experiences.
• Improve journeys such as onboarding, search, commerce, booking, pet profiles, loyalty and self-service, defining customer-facing and integration requirements and ensuring compliance with privacy, security, accessibility, performance and app store guidelines.
• Work with design, engineering and delivery partners on requirements, documentation, UAT, release readiness, app store submissions, launch communications and adoption planning.
• Define analytics requirements, monitor post-release performance (adoption, engagement, conversion, retention, satisfaction), run an evidence-led optimisation pipeline and use AI and automation responsibly to speed up discovery, prototyping and communication.

Required profile

• 5+ years' experience as a Product Manager, Product Owner, Mobile Product Manager or similar in a consumer-facing digital, retail, services or eCommerce environment.
• Demonstrated experience building and improving iOS and Android apps, including app store releases; retail, eCommerce, loyalty or service experience preferred; web and booking experience advantageous.
• Experience with connected digital ecosystems and integrations (APIs, middleware, authentication, payments, loyalty, CRM or booking platforms).
• Experience with customer research, journey mapping, prototyping and usability testing.
• A love of pets and interest in making pet care easier and more connected across digital, physical and assisted channels.

Required skills

• Strong command of Agile product discovery and delivery, backlog management and release planning.
• Working knowledge of Figma, Jira, Confluence, Miro, PowerPoint and Excel.
• Excellent written and verbal communication, able to write requirements, roadmap narratives and executive updates.

To apply, candidates send their resume by email to the company's talent team.