PR & Content Marketing Specialist
Plan A Technologies · Sydney et périphérie
Job description
About the role
Plan A Technologies is looking for a PR & Content Marketing Specialist who can shape the brand narrative and drive inbound growth for a global engineering firm. You will turn complex B2B tech concepts into high‑conversion stories that attract and convert high‑value leads.
Key responsibilities
- Co‑author and execute the overall brand and content strategy across digital channels.
- Create client‑facing collateral such as proposals, brochures, and targeted campaigns.
- Build relationships with journalists, tech bloggers, and influencers to secure earned media.
- Author white papers, op‑eds, and infographics on cutting‑edge technology trends.
- Develop social‑media content that amplifies the brand voice and encourages industry conversation.
Required profile
- 5+ years of experience in PR, content marketing, or journalism, preferably in B2B tech.
- Exceptional English writing ability, able to switch between thought‑leadership and conversational copy.
- Proven track record of full‑funnel content that moves metrics such as open rates, CTRs, and conversions.
- Strong understanding of SEO best practices and on‑page optimization.
- Ability to manage multiple high‑priority campaigns simultaneously while maintaining detail‑orientation.
What we offer
- Generous vacation schedule.
- Brand‑new laptop and other equipment.
- Supportive, upbeat work environment with great colleagues.
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Published 1 week ago
Expires 1 month from now
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Plan A Technologies
Sydney et périphérie
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