Portfolio Director of Marketing & Digital

About the role

Accor Shakespeare Portfolio is seeking an experienced Portfolio Director of Marketing & Digital to lead marketing vision, strategy and growth across five Australian properties, including resort, luxury, lifestyle and CBD hotels. Reporting to the Portfolio General Manager and overseeing two Portfolio Marketing Executives, the role sits at the Novotel Sunshine Coast Resort and works with General Managers, Sales, Revenue and Accor teams to deliver strategies for corporate and leisure audiences.

Key responsibilities

• Develop and lead the portfolio marketing strategy aligned with commercial objectives.
• Drive brand positioning and market presence across multiple hotel brands and locations.
• Lead integrated marketing campaigns for corporate, leisure and tourism markets.
• Oversee digital strategy, performance marketing and customer acquisition.
• Partner with Sales, Revenue, General Managers and Accor stakeholders to maximise opportunities.
• Support annual marketing plans and budget strategies.
• Lead and mentor the Portfolio Marketing Executive team.
• Identify ways to improve guest engagement, brand loyalty and revenue growth.

Required profile

• Senior marketing professional combining strategic thinking with commercial results.
• Significant experience in senior marketing leadership roles.
• Strong background in traditional marketing, brand strategy and campaign development.
• Digital marketing expertise with the ability to lead strategy and performance outcomes.
• Experience in hospitality, tourism, travel or a customer-focused industry.
• Proven ability to influence stakeholders and lead teams.

What we offer

• National portfolio exposure and access to career opportunities across the global Accor network.
• Global accommodation and F&B discounts.
• A modern training platform with free, industry-focused learning.
• Recognition of service anniversaries and tenure milestones.