Performance Marketing Manager

About the role

RMIT is hiring a Performance Marketing Manager for a full-time, fixed-term position until November 2027, based in Melbourne. The role brings hands-on SEM and Meta advertising expertise to a client-side performance marketing position within the Engagement Portfolio, which covers student recruitment, global marketing, strategic communications, advancement and industry partnerships. It suits someone who can move between the technical and strategic sides of paid media and who wants to focus more deeply on one organisation after agency-side experience.

Key responsibilities

• Take campaign briefs and turn them into effective paid media activity, from understanding the audience and selecting channels through to execution, optimisation, measurement and reporting.
• Support RMIT's student recruitment and marketing objectives.
• Work with agencies and internal stakeholders, dig into campaign performance, challenge results and turn data and insights into actionable recommendations.

Required profile

• Demonstrated hands-on experience managing and optimising search engine marketing campaigns, with strong knowledge of Google Ads, Adobe Search, search strategy, bidding and conversion optimisation.
• Practical experience managing Meta advertising campaigns, including audience targeting, campaign setup, optimisation and performance analysis.
• Demonstrated experience in a performance marketing or paid media role; media agency or relevant education or services-sector experience is highly regarded.
• Ability to interpret campaign metrics, attribution and performance reporting to inform recommendations.
• Strong stakeholder engagement skills, working collaboratively with internal teams and agency partners.

What we offer

• Fixed-term appointment until November 2027.
• Superannuation of 8% plus 17% HEW.
• Flexible working arrangements.

Applicants must pass a Working with Children and National Police check. Applications close on 9 November 2026; submit a CV and a covering letter outlining hands-on experience in search engine marketing and Meta advertising through the Apply link on the advert.