Performance Marketing Manager

About the role

The Performance Marketing Manager will develop and execute performance‑led digital marketing strategies that drive customer acquisition, engagement, conversion and retention across Viva Energy’s retail brands. This role blends strategic planning with hands‑on optimisation to ensure marketing spend delivers measurable business outcomes.

Key responsibilities

• Develop and execute performance marketing strategies aligned to business and brand objectives.
• Lead planning, implementation and optimisation of campaigns across paid search, paid social, display, programmatic and affiliate channels.
• Monitor campaign performance and use data‑driven insights to improve ROI and customer outcomes.
• Manage and optimise media budgets, ensuring efficient allocation of spend across channels.
• Deliver actionable reporting and insights to support decision‑making and continuous improvement.
• Partner with internal stakeholders across Loyalty, Digital, Customer, Commercial and Operations teams to deliver integrated campaigns.
• Manage relationships with media agencies, platform partners and technology providers.
• Drive testing and experimentation programmes to improve engagement, conversion and retention.
• Support annual planning, forecasting and budgeting activities.
• Ensure marketing activity complies with privacy, consent and regulatory requirements.

Required profile

• Demonstrated experience in a Performance Marketing, Digital Marketing or Media Manager role.
• Strong expertise across Google Ads, Meta, display, programmatic and digital media platforms.
• Proven experience managing significant media budgets and delivering measurable commercial outcomes.
• Advanced analytical capability with experience interpreting campaign and customer data to drive optimisation.
• Strong stakeholder management skills with the ability to influence and collaborate across multiple teams.
• Experience using analytics and reporting tools such as Google Analytics and Looker Studio.
• Retail, convenience, loyalty or customer‑focused marketing experience is highly regarded.

Required skills

• Google Ads
• Meta advertising platforms
• Display and programmatic advertising
• Digital media platforms
• Google Analytics
• Looker Studio

What we offer

• Join a high‑performing team within a leading Australian retail organisation recognised for innovation.
• Flexible working arrangements that support work‑life balance.
• Generous parental leave and additional leave benefits, including birthday leave.
• Health, wellbeing and lifestyle discounts, including fuel savings.
• Financial benefits such as an employee share plan and novated leasing.
• Service recognition program for rewards and recognition.