Part-Time Marketing Manager, Home Buying (Job Share)

About the role

Commonwealth Bank is looking for a part-time Marketing Manager (Home Buying) based in Sydney, working three days per week as part of a job share with another Marketing Manager. The role sits in Consumer Marketing, a Centre of Excellence within the Marketing and Corporate Affairs function, supporting the Home Buying Domain in the Retail Bank. It is a 12-month fixed term contract.

Key responsibilities

• Work closely with the Home Buying Domain to strategise, execute and review marketing campaigns and initiatives aligned to business priorities and customer needs, mainly around customer acquisition.
• Turn business objectives into data-driven marketing communications strategies and campaigns.
• Develop and project manage campaigns that raise consideration, drive product acquisition, cross-sell and improve customer NPS and retention.
• Influence partners across product, customer data and analytics and digital through cross-functional agile teams, helping deliver go-to-market plans and customer communications.
• Lead end-to-end delivery and post-campaign reporting of routine and large-scale initiatives, including briefing, execution and PIR.
• Ensure campaigns support the CommBank brand and reputation and improve the customer experience.
• Build analysis and reporting of campaigns to show marketing contribution and recommend improvements.
• Manage spend within agreed budgets and uphold brand voice and messaging across channels.

Required profile

• At least 5 years' experience in a marketing generalist or marketing communications role.
• Experience with end-to-end, integrated campaign delivery, covering strategy, production and execution.
• Demonstrated ability to work effectively in a job share arrangement, coordinating priorities, workload and handovers with a partner.
• Commercial acumen and ability to track, optimise and demonstrate ROI/ROMI from campaign metrics.
• Ability to choose the right analytical and research frameworks to turn data into actionable insights.
• Preferred: experience in technology and financial services marketing.