National Marketing Manager

About the role

A leading national developer and builder, recognised for strong staff retention and career progression, is looking for a National Marketing Manager. The role provides strategic leadership of the national marketing function, strengthening the organisation's brand and market position, supporting sustainable growth and engaging key customers, partners and industry stakeholders. It works closely with the CEO and senior leadership team to develop and run integrated marketing, brand and communications strategies aligned with commercial objectives.

Key responsibilities

• Develop and lead the national B2B marketing, brand and communications strategy in line with business objectives, sales targets and growth plans
• Build and maintain a consistent brand position across divisions, products, channels and stakeholder touchpoints
• Run integrated campaigns across trade marketing, channel communications, paid media, social media, email, PR, events, partnerships and sales collateral
• Translate technical products and specifications into clear, persuasive messaging
• Develop thought leadership, industry content and communications programs that strengthen authority in the construction sector
• Support sales teams, distributors, dealers, builders and trade customers; lead product, service and business launches with go-to-market plans and sales tools
• Partner with the national sales team on lead generation, channel engagement, customer retention and conversion
• Manage annual marketing plans, budgets, campaign calendars and marketing ROI
• Lead and develop the marketing team, and manage external agencies and suppliers

Required profile

• Minimum 10 years' senior B2B marketing experience, with construction and/or property industry experience
• Strong, current knowledge of the Australian construction industry, including market trends, trade channels and competitors
• Proven track record of national B2B marketing strategies with measurable commercial outcomes
• Demonstrated experience in trade marketing, channel marketing, demand generation, customer engagement and sales enablement
• Experience marketing technical products, specifications and complex business solutions
• Experience leading marketing teams and managing external agencies and suppliers
• Willingness to travel locally and interstate as required

Required skills

• Budget management, campaign reporting, ROI and pipeline contribution
• Excellent written communication, copywriting and presentation skills
• Strong stakeholder management with executives, sales teams and industry partners