Marketing Specialist – EDM & eCommerce

About the role

InComm Payments is seeking a commercially‑minded Digital Marketing Specialist to drive growth across its eCommerce portfolio and email channels. You will shape how customers discover, experience and purchase gift cards through the Card Network (TCN) brand.

Key responsibilities

• Identify and act on opportunities to improve product visibility, merchandising, promotions and the path to purchase.
• Own end‑to‑end email marketing: planning, creation, testing, deployment, automated journeys, optimisation and performance analysis.
• Drive growth on Shopify stores and related digital properties by improving the customer journey, website content and on‑site experience.
• Conduct keyword research, brief copywriters and work with an external SEO agency to implement on‑site improvements.
• Analyse email performance data, uncover trends and recommend actions to improve engagement and sales.
• Collaborate with internal stakeholders, developers, agencies and service providers to align initiatives with business objectives.

Required profile

• 2‑3 years of experience in digital marketing, eCommerce, SEO or a related role.
• Strong email marketing experience, able to manage EDM creation, flows, segmentation, testing and optimisation.
• Hands‑on experience with Shopify or similar platforms and a solid understanding of site structure and conversion optimisation.
• Execution‑focused self‑starter with a sense of urgency and proven ability to manage end‑to‑end initiatives.
• Excellent written and verbal communication skills and strong commercial mindset.

Required skills

• Email marketing (EDM)
• Shopify
• SEO and keyword research