Marketing & Social Media Specialist

About the role

Betty's Burgers is looking for a Marketing & Social Media Specialist to help shape the brand’s presence across digital channels, new restaurant openings, and local community activations. You will work closely with the marketing team to deliver on‑brand campaigns that drive awareness and traffic.

Key responsibilities

• Support planning, execution and evaluation of national omnichannel marketing campaigns.
• Manage day‑to‑day social media content, scheduling, community engagement and performance tracking.
• Lead influencer, creator and local media partnerships aligned with campaign goals.
• Assist with paid social activities and collaborate with agencies to optimise performance.
• Deliver store‑level marketing and local activation plans to boost community engagement.
• Plan and execute new restaurant opening campaigns to generate local awareness and footfall.
• Track campaign performance, analyse results and recommend optimisation opportunities.
• Support marketing budget forecasting, invoicing and workflow improvements.

Required profile

• 2–3 years’ experience supporting marketing campaigns, social media and brand activations.
• Strong knowledge of digital channels, including social, search and digital media best practices.
• Passion for creative brand storytelling and collaborative teamwork.
• Excellent organisational skills with high attention to detail.
• Confident communicator with strong stakeholder engagement abilities.
• Degree in marketing, business or a related field (highly regarded).

Required skills

What we offer

• Vibrant open‑plan office with commercial‑grade coffee machine.
• Boost smoothie bar for on‑the‑spot refreshments.
• Birthday leave for an extra day off each year.
• Access to a dedicated wellness platform offering 24/7 personalised support.
• Opportunity to work with a passionate, fast‑growing team.