Marketing Manager – Resorts & Conferences & Events

About the role

Join RACV to shape and deliver distinctive resort and event experiences across Victoria. Reporting to the Senior Marketing Manager, you will translate commercial priorities and customer insight into integrated campaigns that drive visitation, bookings, event enquiries and member engagement.

Key responsibilities

• Turn portfolio priorities into integrated, always‑on campaigns for RACV Resorts and Conferences & Events.
• Use customer, campaign, booking and channel data to identify opportunities, optimise activity and improve performance.
• Partner with Conferences & Events and Sales teams to build qualified enquiry pipelines, nurture leads and support conversion.
• Coordinate agencies and internal specialists, managing briefs, budgets, timelines, approvals and campaign delivery.
• Leverage AI‑enabled tools and data‑driven insights to improve planning, content development, optimisation and reporting.

Required profile

• Experience delivering marketing in travel, hospitality, tourism, leisure, membership, retail or another complex consumer environment.
• Strong integrated campaign capability across digital, CRM, media, content, social and brand channels.
• Ability to interpret customer and performance data and turn it into clear, practical recommendations.
• Proven track record of contributing to measurable outcomes such as engagement, leads, bookings, revenue or customer growth.
• Excellent stakeholder and project management skills with confidence to collaborate across commercial, operational and specialist teams.

Required skills

• Proficiency in using AI‑enabled marketing tools and data analytics platforms.
• Strong knowledge of digital, CRM, media, social and content marketing channels.

What we offer

• A visible role across a distinctive leisure portfolio with influence on customer experiences and commercial growth.
• Opportunities to work with specialists across brand, performance media, CRM, digital, social, creative and data.
• Discounts and benefits across selected RACV products, services, resorts and experiences.
• Hybrid working within a collaborative, inclusive culture.
• Career development opportunities within one of Australia’s most recognised member organisations.