Marketing Manager – Hands‑on B2B Marketing

About the role

Join an established specialist technology business that provides communication solutions for conferences and events across Australia and the Asia‑Pacific. Reporting directly to the Managing Director, you will own and execute a varied B2B marketing programme, working closely with sales teams, country managers and external suppliers.

Key responsibilities

• Manage digital marketing activities including website maintenance, SEO, Google Ads, email campaigns and marketing databases.
• Create and coordinate engaging content for websites, case studies, brochures, newsletters and social media.
• Plan and deliver B2B lead‑generation campaigns, tracking performance, costs and results.
• Coordinate exhibitions, sponsorships and industry relationships, handling promotion and post‑event follow‑up.
• Collaborate with Asia‑Pacific colleagues to adapt marketing activities for local markets while maintaining consistent branding.

Required profile

• At least five years of hands‑on B2B marketing experience with a proven track record of planning, executing and measuring campaigns.
• Broad practical skills across digital channels, content creation and marketing systems.
• Excellent written English, strong commercial judgement and organisational abilities.
• Ability to work independently and collaboratively with sales teams and external providers.

Required skills

• SEO
• Google Ads
• Email marketing platforms
• Website content management
• Marketing database management

What we offer

• Young, dynamic team with direct access to the Managing Director.
• Genuine ownership of projects and visible impact on business results.
• Opportunities for occasional travel within Australia and the Asia‑Pacific region.
• Potential to contribute more strategically as you grow in the role.