Marketing Manager, Database & Insights

About the role

Delaware North Australia is seeking a Marketing Manager, Database & Insights to join its team at the Head Office in Docklands, Melbourne. The role leads customer insights, loyalty analytics and database strategy across a portfolio of hospitality, gaming, tourism and accommodation brands, turning complex customer, loyalty and commercial data into insights that drive acquisition, engagement, retention and revenue growth.

Key responsibilities

• Manage and optimise customer and marketing databases, analytics frameworks and reporting across the portfolio
• Develop dashboards, performance reports and measurement frameworks for marketing, loyalty and commercial activity
• Lead customer segmentation, profiling and predictive modelling to improve targeting, engagement and customer lifetime value
• Evaluate campaigns, promotions and offers through forecasting, post-campaign analysis and closed-loop reporting
• Translate data into clear insights and recommendations for technical and non-technical stakeholders
• Partner with Marketing, Loyalty, Gaming, Sales, Revenue, Operations and Finance teams

Required profile

• Demonstrated experience in customer analytics, loyalty analytics and database marketing, ideally in gaming, hospitality, loyalty or membership environments
• Strong experience in segmentation, predictive modelling, campaign analysis and performance measurement
• Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or a related field
• Experience with customer loyalty or membership programs is highly regarded

Required skills

• Relational databases, CRM platforms, reporting tools and statistical technologies
• SQL, Power BI, Tableau, R, Python or SAS (Tableau preferred)
• Strong communication skills and attention to data accuracy, security, governance and privacy

What we offer

• Work across a diverse portfolio spanning gaming, hospitality, accommodation and tourism
• Hybrid working arrangements
• A career path within a global hospitality and entertainment organisation