Marketing Manager, Assurance

About the role

PwC is hiring a Marketing Manager for its Assurance Marketing team, working from Melbourne or Sydney. The role brings integrated campaign leadership and B2B marketing experience to shape and deliver high-impact programs from strategy through execution, working closely with senior Assurance stakeholders so that marketing drives meaningful engagement with priority audiences.

Key responsibilities

• Synthesise market intelligence, client insights, business data and stakeholder views to identify marketing opportunities across assurance, audit and trust-related issues.
• Turn complex technical, regulatory and business issues into clear, audience-led marketing strategies and campaigns that show how Assurance builds confidence and trust.
• Lead end-to-end integrated campaigns, from objectives, audience definition and strategy through channel planning, execution, optimisation and measurement.
• Work with Assurance partners and subject matter experts to turn technical expertise into thought leadership, content and campaigns.
• Deliver activity across paid, owned and earned channels such as digital, social media, content, events, sponsorships, email, web, SEO, SEM and video.
• Set campaign objectives, audience journeys, measures of success and attribution approaches, then monitor performance, ROI and use data to optimise campaigns.
• Advise, influence and challenge senior stakeholders, and champion PwC's visual and verbal identity in line with brand, legal, risk and marketing governance.

Required profile

• At least five years of marketing experience, supported by relevant tertiary or professional qualifications.
• Strong B2B marketing experience, ideally in professional services, financial services or another complex, stakeholder-led environment.
• Demonstrated experience leading integrated campaigns from strategy through execution, optimisation and evaluation.
• Strong stakeholder management, including advising and challenging senior leaders.
• Experience managing budgets, resources, timelines and competing priorities, and using marketing analytics to show return on investment.

Required skills

• Digital marketing, content marketing and channel marketing
• Campaign performance analysis and marketing analytics
• SEO and SEM

What we offer

• Flexible working arrangements
• Career progression with continuous learning and leadership development
• Leave entitlements including floating public holidays, birthday leave and extra leave on top of four weeks
• Parental leave of up to 26 weeks