Marketing Manager - B2B Lead Generation & Brand

About the role

A Sydney-based Australian business, part of a multi-billion-dollar global group owned by a private equity firm, is recruiting a Marketing Manager through a confidential search. The role reports directly to the Managing Director and sits in a B2B-focused business unit where marketing shapes the customer experience and drives strategy and performance. About 65% of the focus is on lead generation and demand creation, 35% on brand.

Key responsibilities

• Develop and run B2B campaigns that drive qualified leads, including ABM and lifecycle programmes
• Manage and optimise paid media, SEO, SEM, marketing automation, retargeting and conversion programmes to maximise ROI
• Support brand strategy, building awareness, consideration and brand equity across the portfolio
• Work with the CRM team to use Salesforce data to improve engagement, retention, upsell, cross-sell and recurring revenue
• Own website performance, UX, landing pages and lead capture, reporting KPIs with actionable insights
• Manage agency and media partners, work with Sales, Customer Experience and the global marketing centre of excellence, and build a small team starting with a digital specialist and a brand specialist

Required profile

• At least five years' experience across digital, performance and brand marketing, with a strong track record in lead generation, acquisition, conversion optimisation and marketing ROI
• Experience developing brand campaigns that balance short-term performance with long-term brand growth
• Experience managing marketing budgets, creative agencies and media partners, and strong stakeholder influence and communication skills
• Background in a fast-paced, mid-sized business; B2B, service, subscription or aftermarket revenue models, and Salesforce and lifecycle marketing experience are highly regarded

Required skills

• Paid media, Google Ads, SEO, marketing automation and CRM
• Website optimisation and analytics
• Strong analytical skills, turning customer and marketing data into decisions

What we offer

• Competitive base salary plus a performance-linked bonus
• Hybrid arrangement with three days a week in the Western Sydney office, on-site parking and an easy walk from the train station
• Scope to grow into a Senior Marketing Manager role and potentially join the Senior Leadership Team