Marketing Manager – APAC

About the role

We are seeking a Marketing Manager to build and lead our marketing function across the Asia‑Pacific region. This pivotal role will be the sole regional marketer, driving growth‑focused strategies that align corporate direction with commercial execution.

Key responsibilities

• Develop and execute integrated go‑to‑market strategies tailored to APAC market dynamics.
• Align marketing strategies with sales targets and regional growth priorities.
• Work cross‑functionally with Sales, Product, and Customer Success to identify growth opportunities.
• Build and manage lead generation campaigns across digital, content, and field channels.
• Develop ABM and targeted account engagement strategies for enterprise opportunities.
• Collaborate with Sales on messaging, positioning, and sales enablement.
• Implement lead nurturing programs and optimize conversion through the funnel.
• Develop and execute content strategies supporting buyer journeys, including case studies, webinars, whitepapers, and newsletters.
• Manage end‑to‑end event strategy, including executive roundtables, industry conferences, and tier‑2/3 regional events.
• Build and nurture strategic relationships with key channel partners and support co‑marketing programs.
• Work with corporate digital partners to optimize paid media, search, and social campaigns for APAC.
• Maintain regular cadence with corporate marketing, adapting global assets for regional relevance.

Required profile

• 5+ years of B2B enterprise SaaS marketing experience.
• Proven success in demand generation, pipeline marketing, or field marketing.
• Experience as a sole marketer or leading a small marketing team in a growth phase.
• Strong understanding of long enterprise sales cycles and multi‑stakeholder buying committees.
• Close collaboration with Sales teams and deep knowledge of commercial drivers.
• Excellent project management and hands‑on execution skills.
• Proficiency with marketing technology (CRM, marketing automation, analytics platforms).
• Experience managing budgets and vendors/agencies.
• APAC market experience or demonstrated ability to learn regional dynamics quickly.

Required skills

• CRM platforms
• Marketing automation platforms
• Analytics platforms