Managing Consultant – Marketing & Communications

About the role

We are seeking an experienced Marketing & Communications Manager to lead end‑to‑end customer communications for card products within a large‑scale banking transformation programme. The role will own the design and delivery of clear, compliant, customer‑centric communications across the full migration lifecycle, working closely with cross‑functional teams to ensure seamless journeys.

Key responsibilities

• Own and deliver end‑to‑end credit customer communications across all migration stages, executing multi‑channel campaigns (EDM, SMS, direct mail, push notifications, in‑app).
• Lead structured delivery from discovery through execution, defining scope, timelines, success measures and producing briefs, journey maps and messaging frameworks.
• Design and optimise credit customer journeys across pre‑, during‑ and post‑migration phases, identifying and resolving gaps and inconsistencies.
• Partner with Product, Technology, Data, Change, CX, Legal, Risk, Compliance and Martech teams, managing risks, dependencies and escalations as the primary credit communications representative.
• Translate business and technical requirements into actionable communication strategies, supporting trigger‑based and event‑driven execution.
• Ensure all communications meet regulatory and compliance standards, overseeing approval processes and mitigating related risks.
• Oversee campaign execution, track performance metrics and collaborate with analytics teams to generate insights and optimise outcomes.
• Lead post‑implementation reviews and drive continuous improvement based on learnings.

Required profile

• 8–12+ years of experience in marketing, communications or campaign delivery, preferably within financial services or large‑scale transformation programmes.
• Strong capability in multi‑channel campaign delivery and customer journey design, with proven ability to translate requirements into communications.
• Demonstrated experience managing multiple workstreams and influencing stakeholders in complex environments.
• Customer‑first mindset, highly structured, detail‑oriented, proactive and collaborative with strong ownership and accountability.