Head of Organic Growth & AI Strategy

About the role

Troocoo is recruiting, on behalf of a leading global organisation, a Head of Organic Growth & AI Strategy to join its growing Digital and Marketing team in Brisbane. The role sits at the intersection of SEO, organic acquisition, digital strategy and AI-driven discoverability, working with Marketing, Product, Technology, Content and Executive stakeholders to shape how customers find and engage with the organisation across traditional search engines and emerging AI-powered experiences.

Key responsibilities

• Develop and execute a global organic growth strategy aligned to business and commercial objectives.
• Lead enterprise SEO initiatives covering technical optimisation, site performance, content visibility and search experience.
• Drive discoverability across traditional search engines and emerging AI-powered platforms.
• Partner with Content, Product, Technology and Marketing teams to identify opportunities for sustainable organic growth.
• Establish measurement frameworks and reporting linking organic performance to lead generation and revenue.
• Identify opportunities in AI search, answer engine optimisation, content strategy and digital discoverability.
• Influence senior stakeholders through strategic recommendations and insights.
• Lead and mentor a high-performing team and stay aware of industry trends and changes in search behaviour.

Required profile

• Proven experience leading SEO, Organic Growth, Search or Digital Performance functions in complex organisations.
• Experience developing enterprise-level search strategies that drive measurable business outcomes.
• Commercially minded, able to connect search performance to growth, pipeline and revenue.
• Strong stakeholder management and influencing skills across executive, marketing and technology functions.
• Experience leading teams and building collaborative cultures.

Required skills

• Technical SEO, content strategy and organic acquisition best practices.
• Familiarity with modern search and analytics platforms and enterprise SEO tooling.
• Knowledge of emerging AI visibility solutions.

The role offers strategic ownership of global search, discoverability and growth, direct influence on business strategy and digital innovation, exposure to senior leadership, and the chance to help define how brands compete in the next era of search. Applications are made directly through the recruiter, who can arrange a confidential discussion.