Head of Marketing Performance

About the role

Six Degrees Executive is recruiting, on behalf of a large Victorian organisation, its first Head of Marketing Performance. The client is midway through a major transformation to modernise its systems and digital technology, and marketing plays a central role in the next phase. Reporting to the Group Head of Marketing, you will lead a team of two and oversee around $5 million in annual media investment, with an initial focus on media and digital performance.

Key responsibilities

• Bring agency attribution, platform reporting and web analytics into one clear framework so the business understands each source and the actions it calls for.
• Turn business objectives and budgets into media strategy, recommending how to allocate spend across channels, audiences and funnel stages.
• Review campaign structures, audience overlap, creative sequencing and retargeting to reduce duplication and cannibalisation, and embed a disciplined test-and-learn approach.
• Own the media agency relationship, including contract, governance and performance expectations, and challenge recommendations.
• Coach and develop two Media Performance Managers, building their analytical and commercial confidence.
• Work with Product and CRO teams to improve site experience and explore new channels, GEO, AI advertising and automation.

Required profile

• Substantial experience in performance marketing, media investment or marketing effectiveness, with a track record of improving business outcomes across a varied portfolio.
• Hands-on relationship with data, able to work through spreadsheets and test assumptions yourself since there is no dedicated analyst in the team.
• Strong grasp of attribution, platform reporting and web analytics, explained in plain commercial language.
• Sound financial judgement across budget allocation, forecasting and scenario planning.
• Experience leading a small team with a collaborative style.
• Exposure to e-commerce, complex consumer portfolios, regulated environments or behaviour change is highly regarded; CRM, lifecycle marketing or advanced measurement experience is also valued.

To apply, candidates submit their CV through the recruiter, Six Degrees Executive.