Head of Marketing - Mimco

About the role

Mimco, a design-led Australian fashion brand born in Melbourne in 1996, is looking for a bold, brand-obsessed marketing leader to report to the General Manager. You will set the creative and strategic direction of the brand, turning insights, ideas and cultural moments into campaigns, content and experiences that drive growth, working closely with Design, Buying, Digital, Visual Merchandising, Retail and Merchandise.

Key responsibilities

• Develop and execute Mimco's brand strategy, protecting its heritage and supporting business goals
• Lead integrated marketing plans across social, digital, PR, CRM, retail, content, partnerships and campaigns
• Partner with Design, Buying and Merchandising to identify hero products, styling moments and brand stories
• Shape a content ecosystem across campaigns, social-first content, creators, UGC and cultural moments
• Own social, influencer and earned media strategies and build a community of brand advocates
• Champion brand consistency across touchpoints, evolving visual identity, tone of voice and storytelling
• Use insights and analytics to optimise marketing investment and customer outcomes
• Build and lead a high-performing marketing team
• Create community and sustainability-led initiatives

Required profile

• Extensive experience leading brand, marketing and communications in a premium retail, fashion, lifestyle or beauty environment
• Tertiary qualification in Marketing or a related discipline, with significant experience in a senior marketing leadership role
• Strong understanding of social media, influencer marketing, digital, PR, content and customer engagement
• Leadership experience building and developing teams, and strong stakeholder management
• Deep understanding of customer behaviour, cultural trends and the retail landscape

What we offer

• Bi-annual product allowance, access to sample sales and 40% discount across all CRG brands
• Flexible leave including birthday, volunteer and personal leave
• Health insurance, 24/7 EAP counselling and financial advice
• 18 weeks paid parental leave with a return-to-work clothing allowance
• Career opportunities across the portfolio, ongoing learning and development
• Support for community and charity partnerships