Performance Marketing Manager

About the role

Brand Collective, one of Australia's largest apparel, footwear and sport groups, is looking for a Performance Marketing Manager to join its Digital team. You will drive paid media performance across a portfolio of leading retail brands, with a strong focus on Google Ads and Meta Ads, planning, executing and optimising campaigns that grow eCommerce revenue, maximise ROI and build brand awareness. You will balance budgets, objectives and priorities across five brands and work closely with Brand Marketing, eCommerce and Creative teams.

Key responsibilities

• Plan, execute and optimise campaigns across paid search, paid social and programmatic channels, with a strong focus on Google and Meta
• Manage media budgets across five brands, balancing campaign objectives, commercial priorities and performance targets
• Analyse campaign performance, identify optimisation opportunities and deliver reporting and actionable insights
• Partner with Brand Marketing and eCommerce teams to align campaigns with brand strategies, promotions and trading priorities
• Work with Creative teams to develop campaign assets and test creative approaches that improve engagement and conversion
• Provide insights into customer segments, campaign effectiveness and opportunities to improve future performance
• Manage stakeholder expectations in a shared-service environment and share learnings across the wider Digital team

Required profile

• 6+ years' hands-on experience in performance marketing across paid search and paid social, ideally within retail or eCommerce
• Experience managing multiple campaigns and platforms with varied budgets and creative requirements
• Experience collaborating with marketing, eCommerce and creative teams, in-house or within an agency
• Strong stakeholder management and prioritisation skills across multiple brands

Required skills

• Strong expertise in Google Ads and Meta Ads, including campaign management, budget optimisation and performance analysis
• Strong analytical skills, with confidence using Excel or Google Sheets to interpret data
• Programmatic, Pinterest, TikTok or affiliate marketing experience is advantageous

What we offer

• Pet-friendly workspace
• Product allowance and discounts up to 50% off brands such as Reebok, Superdry and Elka Collective, plus exclusive LK Group discounts
• Access to sample sales for Brand Collective team members
• Celebration leave, paid parental leave and volunteer leave
• Novated leasing and loyalty service awards
• Corporate discount on health cover and free access to mental health professionals through an Employee Assistance Program