Head of Marketing, Insights and Integrated Marketing Experience

About the role

Join Arbex, the business unit powering iconic brands such as Kleenex®, Scott®, Viva® and WypAll®. Reporting to the Director of Growth, you will lead the Marketing, Insights and Integrated Marketing Experience agenda for Family Care, shaping strategy, consumer insight and execution to drive sustainable growth.

Key responsibilities

• Own Family Care marketing performance, including brand health, strategy, new product development and resource allocation.
• Lead a team of 5 direct and 2 indirect reports to deliver consumer, customer and distributor insights.
• Partner with ABU, global teams and agencies to create end‑to‑end marketing plans.
• Integrate sustainability into all marketing plans.
• Drive best‑practice measurement, tracking and research for real‑time commercial application.
• Champion modern marketing channels such as digital, social, AI and eCommerce.
• Manage local media, social and creative agency contracts.
• Oversee consumer and customer services function to ensure high performance.

Required profile

• 10+ years of senior leadership experience in Marketing, Insights or IMX within FMCG or a consumer‑led environment.
• Proven ability to influence across a complex matrix organisation.
• Strong stakeholder management and agency leadership experience.
• Demonstrated success leading high‑performing teams through ambiguity and change.

Required skills

• Advanced consumer insights and analytics capability.
• Digital, social media and eCommerce strategy development.
• AI‑enabled marketing implementation.
• Measurement, tracking and research methodologies.
• Media, social and creative agency management.

What we offer

• Flexible hybrid work model.
• Focus on sustainability, inclusion, wellbeing and career development.
• Opportunity to shape the future of globally trusted household brands.