Growth & Demand Generation Manager (B2B)

About the role

The Growth & Demand Generation Manager will lead the strategy that drives qualified pipeline and revenue across multiple B2B brands. Working closely with Brand Marketing, Sales and Digital teams, you will combine paid media, marketing automation, SEO, CRO and website performance to deliver measurable commercial outcomes.

Key responsibilities

• Lead demand generation strategy aligned to pipeline and revenue goals across several B2B brands and markets.
• Drive paid media performance across search, social, programmatic and retargeting channels.
• Own website optimisation and conversion rate optimisation initiatives.
• Build and optimise marketing automation and lead‑nurture programmes.
• Align marketing activity with sales priorities, lead scoring and funnel management.
• Own reporting, attribution, analytics and ROI measurement.
• Partner with SEO and content teams to grow organic demand.
• Lead, coach and develop a team of digital marketing specialists.

Required profile

• 10+ years’ experience in B2B demand generation or digital marketing.
• 5+ years’ leadership experience within a marketing function.
• Experience in shared‑services or multi‑brand environments (preferred).
• Strong stakeholder management across regions and functions.
• Bachelor’s degree; MBA or postgraduate qualification desirable.

Required skills

• Paid media (search, social, programmatic, retargeting).
• Marketing automation and lead nurturing.
• Analytics and ROI measurement.
• SEO and CRO.
• Website optimisation.
• Relevant Google, Meta or LinkedIn certifications (desirable).

What we offer

• Inclusive culture recognised as a Great Place To Work®.
• Equal opportunity employment with support for diverse candidates.
• Individualised learning & development pathways, including LinkedIn Learning.
• Exclusive staff discounts on retail, travel, health and wellness.
• Corporate health discounts via BUPA and internal gym access.
• Employee assistance program for mental health support.
• Opportunities for global travel discounts and conference attendance.
• Career progression across a global network of brands.