Freelance SEO Specialist – Australian Market

About the role

TransPerfect is seeking a data‑driven SEO Specialist to help global brands expand their digital presence in the Australian market. This freelance role focuses on delivering measurable growth through both traditional search engines and emerging AI‑powered platforms.

Key responsibilities

• Conduct comprehensive Technical SEO Audits.
• Perform LLM Visibility Audits to assess AI‑search performance.
• Review Core Web Vitals, Hreflang, and Canonical implementations.
• Develop and optimise content strategies for Australian audiences.
• Provide Technical SEO consulting and recommendations.
• Create AI prompts and optimise them for search visibility.
• Execute website crawls and detailed SEO analyses.
• Support localisation efforts for international brands entering Australia.

Required profile

• Native or fluent Australian English.
• Strong technical and on‑page SEO knowledge.
• Experience with international SEO and localisation projects.
• Familiarity with AI search, large language models, and prompt engineering.
• Proficiency with leading SEO tools such as Screaming Frog, Google Search Console, Ahrefs, and Semrush.

Required skills

• Technical SEO
• On‑page SEO
• International SEO
• Localisation
• AI search
• Large language models (LLMs)
• Prompt engineering
• Screaming Frog
• Google Search Console
• Ahrefs
• Semrush

What we offer

• Flexible freelance engagement with project‑based assignments.