Digital Specialist – Drive Digital Growth & Customer Acquisition

About the role

Join a fast‑growing Australian organisation as the central driver of its digital presence. You will own the digital ecosystem, improve customer engagement, and deliver measurable business outcomes through strategic and hands‑on execution.

Key responsibilities

• Develop and execute digital marketing initiatives that support customer acquisition and business growth.
• Manage and optimise the company website, user experience and conversion performance.
• Drive SEO, paid digital activity and online visibility across key channels.
• Build and enhance CRM and marketing automation programs to improve lead nurturing and customer engagement.
• Monitor digital performance through analytics and reporting, providing actionable commercial insights.
• Identify opportunities to improve customer journeys using data and behavioural insights.
• Partner with internal stakeholders to deliver integrated digital initiatives.
• Manage external agencies, technology partners and digital suppliers.
• Champion the use of automation and AI to improve efficiency and marketing effectiveness.

Required profile

• Experienced digital marketing professional with a commercial mindset.
• Proven ability to connect technology, customer experience and business outcomes.
• Strong stakeholder and project management skills.
• Proactive, able to balance strategic thinking with hands‑on delivery.

Required skills

• SEO
• Digital analytics
• Marketing automation
• CRM platforms
• Website management and optimisation

What we offer

• Hybrid working model.
• Broad ownership of the entire digital ecosystem.
• Opportunity to influence strategy while remaining hands‑on.
• Collaborative culture with strong leadership support.
• Attractive salary package.