Digital Producer – Editorial

About the role

Join the Shepparton News newsroom as a Digital Producer, shaping how local journalism lives on screen. You will own day‑to‑day video and social production for the Shepparton News and the wider MMG masthead network, working closely with reporters, editors and senior leadership.

Key responsibilities

• Produce high‑performing reels, vertical videos and non‑traditional story formats for social platforms.
• Lead daily production, scheduling and distribution of content across multiple social channels.
• Apply hook‑based storytelling and retention‑driven editing to maximise reach and engagement.
• Collaborate with reporters, photographers and editors to embed mobile‑video workflows and digital‑first publishing habits.
• Moderate comments and online discussions in line with media law and editorial policy.
• Use analytics and platform insights to track performance, spot trends and identify growth opportunities.

Required profile

• Ambitious, digital‑native content creator with a keen sense of what drives audience watch, share and comment.
• Demonstrated experience producing short‑form video and reels through newsrooms, student media, internships, agencies or freelance projects.
• Strong written and verbal communication skills with high standards of spelling and grammar.
• Understanding of media law, copyright and online moderation standards (training provided).
• Proactive, collaborative mindset with resilience to champion new formats in a traditional newsroom.

Required skills

• Video editing for short‑form and vertical formats.
• Proficiency with social media platforms and mobile video tools.
• Analytics and performance‑tracking tools.

What we offer

• Ownership of social channels across a respected regional media network.
• Direct access to newsroom editors and senior leadership for digital strategy.
• Support for mobile journalism, video kits and digital‑first formats.
• Opportunity to build a portfolio of audience growth and viral engagement.
• Collaborative, close‑knit editorial environment that values fresh thinking.