Digital Marketing Specialist

About the role

Digital Presence is seeking an experienced Digital Marketing Specialist to blend strategy with deep technical knowledge of website technologies, search engines, analytics and data. You will work with Australian businesses across construction, professional services and local industries to drive measurable growth.

Key responsibilities

• Research target markets, consumer behaviour, competitors and digital trends to uncover marketing opportunities.
• Develop and evaluate integrated strategies across SEO, paid search, social media and content.
• Plan and optimise Google Ads, Meta Ads and other digital campaigns within client budgets.
• Conduct keyword research, technical SEO assessments and website performance reviews, recommending practical improvements.
• Analyse GA4, Google Search Console, advertising and conversion data to identify issues and opportunities.
• Translate performance data into actionable recommendations for clients and management.

Required profile

• Minimum five years of professional experience in digital marketing strategy, SEO/SEM, paid advertising and analytics.
• Bachelor’s degree in Information Technology, Computer Science or a closely related technical discipline.
• Practical understanding of website technologies, technical SEO, search‑engine behaviour, tracking and analytics.
• Strong analytical and logical problem‑solving skills with adaptability to changing platforms.
• Ability to communicate technical findings clearly and contribute to client growth.

Required skills

• Google Ads
• Meta Ads
• Google Analytics 4
• Google Search Console
• Technical SEO