Digital Marketing Specialist

About the role

We’re partnering with a fast‑growing business education and mentoring company that helps health, wellness and coaching operators scale their businesses. They’re looking for a Digital Marketing Specialist to own paid acquisition and lead generation, with the opportunity to grow into a broader marketing role as the business expands. This is a hands‑on, in‑house role reporting directly to the founder.

Key responsibilities

• Build, launch and optimise Meta campaigns across Instagram and Facebook.
• Own lead generation across paid media, landing pages and funnels.
• Test audiences, hooks, messaging and creative formats, tracking lead quality, conversion rates and customer acquisition cost.
• Contribute to creative concepts and content – static ads, short‑form video, talking‑head, carousels and B‑roll – using tools like Canva and CapCut.
• Support landing pages, lead magnets, nurture journeys, CRM and email automation.
• Map the customer journey and identify where leads drop off.
• Bring ideas to the table and move quickly to test and learn.
• Over time, support live workshops and client education, building confidence presenting to business owners.

Required profile

• A couple of years of hands‑on experience in performance, paid social, growth or lead generation marketing.
• Strong Meta Ads Manager skills, preferably gained in a service‑based, high‑ticket, coaching, education or agency environment.
• Exposure to funnels, landing pages, CRM and email marketing.
• Genuine interest in content and creative, comfortable appearing in content when needed.
• Commercial awareness and an analytical mindset focused on why campaigns perform.
• Someone energised by pace who follows through without needing to be chased.
• Interest in fitness, health, wellness or the broader coaching business world is a strong plus.
• Strong fundamentals, curiosity, initiative and a real appetite to grow quickly.

Required skills

• Meta Ads Manager
• Canva
• CapCut

What we offer

• Direct exposure to and mentorship from the founder of a high‑growth business.
• Ownership of campaigns from strategy through to execution.
• Broad exposure across paid media, content, funnels, CRM, automation and lead generation.
• Real room to grow in capability, responsibility and, in time, to lead a team.
• Your own office, an on‑site company gym, and a hybrid working model.
• A high‑performance culture built on speed, character and excellence.