Digital Marketing & Social Media Manager

About the role

We are looking for a hands‑on Digital Marketing & Social Media Manager to lead our ecommerce team’s digital strategy. You will own paid and organic campaigns across search, social, affiliate and CRM channels, driving global brand awareness, traffic and conversion.

Key responsibilities

• Plan, launch and optimise paid social campaigns on Meta, TikTok, Pinterest and other platforms.
• Manage Google Ads campaigns (Search, Shopping, Display, Performance Max, YouTube) and continuously improve ROAS, CPA and CTR.
• Develop and execute a multi‑channel social media strategy for Instagram, TikTok, Facebook and Pinterest, including daily publishing and community engagement.
• Lead the global CRM strategy using Klaviyo, overseeing email, SMS, VIP and loyalty communications, segmentation and automation.
• Oversee the affiliate program, recruiting partners and monitoring performance.
• Produce weekly, monthly and annual performance reports, providing actionable insights for spend optimisation.

Required profile

• Mid‑level professional with proven experience in digital marketing, paid media and social media management.
• Data‑driven mindset with strong analytical skills and the ability to translate metrics into strategy.
• Excellent collaboration skills to work with creative, content and design teams.

Required skills

• Meta Ads
• TikTok Ads
• Pinterest Ads
• Google Ads (Search, Shopping, Display, Performance Max, YouTube)
• Klaviyo
• CRM
• Email Marketing
• SMS Marketing
• Affiliate Marketing
• Data Analysis