Digital Marketing Senior Specialist

About the role

This role covers the full range of digital marketing activities for the company, from SEO and paid search to lead generation, social media and procurement of marketing tools. It suits someone with several years of hands-on digital marketing experience who can own campaigns and work closely with content creators, developers, sales and other teams.

Key responsibilities

• Monitor and implement Google tools such as Google Business Profile and tracking tags, and set up new tracking tags on request.
• Own website SEO: track keyword positions, fix broken links and monitor site speed; write SEO titles, meta descriptions and internal/outbound links for new content.
• Plan, launch and manage paid social and Google Ads campaigns, and report on their performance.
• Manage organic social media accounts, publish approved content and reply to comments and messages.
• Update online directory and business listing profiles quarterly.
• Handle the annual IAOP Global 100 Outsourcing Company membership application.
• Receive leads from chatbots, websites, social media and inboxes, enrich them and distribute them daily to the right regional sales teams, then follow up with sales on lead status.
• Manage monthly purchase requests for digital marketing tools, coordinate purchase orders and recurring invoicing, and procure branding and marketing materials.

Required profile

• 3-5+ years of experience in a digital or performance marketing role, ideally with a senior or lead scope of ownership.
• Experience managing organic social media and community engagement for a brand.
• Experience with lead management and CRM or dashboard tools.
• Comfortable working with designers, developers, content creators, sales, finance and procurement.
• Familiarity with purchase request and procurement workflows is a plus.
• Strong organization, attention to detail and excellent written and spoken English.
• B2B, outsourcing or CX/BPO experience is a plus.

Required skills

• Paid campaigns on Meta/Facebook and Google Ads.
• SEO fundamentals, including on-page optimization and technical/position tracking tools.
• Lead management and reporting tools such as Google Data Studio or similar BI tools.