Digital Marketing Manager – Paid Media Specialist

About the role

Join Hybrid, an award‑winning global marketing agency focused on higher education, as a Digital Marketing Manager specialising in paid media. You will manage six‑figure budgets, run global campaigns and develop expertise across search, social and programmatic channels.

Key responsibilities

• Own and optimise paid media campaigns across Paid Search, Paid Social, Display and Programmatic.
• Manage large client budgets, making data‑driven decisions to maximise ROI.
• Turn performance data into strategic recommendations and identify growth opportunities.
• Build and maintain strong client relationships, presenting insights and results confidently.
• Mentor junior team members and contribute to a collaborative, high‑performing environment.

Required profile

• 4+ years of hands‑on paid media experience, planning and optimising PPC campaigns.
• Proven ability to manage sizable client accounts and budgets from research through optimisation.
• Strong analytical mindset with a focus on testing, performance improvement and data‑driven decision‑making.
• Experience working directly with clients, delivering clear, commercially focused recommendations.
• Solid knowledge of GA4 and Google Tag Manager, including conversion tracking and troubleshooting.

Required skills

• GA4
• Google Tag Manager
• PPC campaign management
• Paid Search
• Paid Social
• Display advertising
• Programmatic advertising

What we offer

• Monthly wellbeing allowance for physical health and fitness.
• Dedicated quarterly learning hours and paid professional accreditations.
• 24/7 employee assistance and wellbeing support.
• Clear career pathways, internal mobility and management progression.
• Regular social events, Friday drinks, free breakfast and fruit.