Digital Marketing Manager

About the role

As Digital Marketing Manager you will support the Head of Digital in leading and executing True’s integrated digital marketing strategy across paid media, search, SEO/GEO and conversion rate optimisation. You will shape the digital roadmap, use data to optimise the full customer journey and lead a small team of two direct reports.

Key responsibilities

• Translate the overall digital strategy into channel‑specific plans with clear KPIs such as ROAS, CAC and revenue targets.
• Drive full‑funnel execution across Meta, Google, SEO/GEO and CRO, including testing on emerging platforms like TikTok and Agentic.
• Manage, coach and develop a Digital Marketing Specialist and Coordinator, fostering a high‑performance culture.
• Map and optimise the digital customer journey, identifying friction points from first impression to repeat purchase.
• Design and run tests on creatives, product pages and landing pages to improve conversion rates.
• Analyse funnel and campaign performance using GA4, platform data and CRM insights, turning findings into prioritised actions.
• Collaborate with content, web/UX, product, social, CX and marketing operations teams to ensure consistent messaging.
• Oversee external agencies and partners, setting clear scopes and performance expectations.

Required profile

• 3‑5 years of senior‑level experience in performance or digital marketing within an eCommerce or DTC environment, preferably in a scaling business.
• Proven track record of managing and coaching digital marketing team members.
• Deep knowledge of paid media, SEO/GEO and CRO, with the ability to translate commercial goals into channel strategy.
• Demonstrated ability to turn data into actionable priorities using Shopify reports, GA4 and CRM data.
• Strong enthusiasm for True’s brand and a desire to innovate in a fast‑moving setting.

Required skills

• Paid‑media platforms (Meta, Google Ads, TikTok, Agentic)
• SEO/GEO
• Conversion Rate Optimisation (CRO)
• Google Analytics 4 (GA4)
• Shopify reporting
• CRM data analysis

What we offer

• Fun, dynamic and collaborative work environment with hybrid working.
• Four bonus leave days per year and onsite gym, sauna and ice‑bath.
• Northern Beaches location with onsite parking.
• Generous discounts on True products and frequent team events.
• Plenty of learning and development opportunities.