Digital Marketing Manager

About the role

We're looking for a commercially minded Digital Marketing Manager who thrives on turning global strategy into pipeline. The role leads campaign delivery across North America and ANZ, orchestrating activity across LinkedIn, Google Ads, programmatic display, email, events, webinars, and ABM.

Key responsibilities

• Translate digital strategy briefs into live campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABM.
• Own end‑to‑end orchestration from agency briefing through campaign setup and creative trafficking, ensuring UTM governance and Salesforce campaign mapping.
• Oversee campaign elements before launch, maintaining build quality and tracking accuracy.
• Analyse funnel, conversion and attribution data to optimise ROI and pipeline contribution.
• Manage day‑to‑day agency relationships for paid media execution, holding partners accountable to deliverables and performance benchmarks.

Required profile

• 5–7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles.
• Strong track record in paid campaign execution across LinkedIn, Google Ads and programmatic channels.
• Experience building and managing ABM programmes, ideally using 6Sense or comparable intent‑based platform.
• Demonstrated ownership of analytics and performance optimisation, using data to forecast, attribute and improve pipeline contribution.
• Bachelor’s degree in Marketing or Business (MiniMBA a bonus).

Required skills

• LinkedIn Campaign Manager
• Google Ads
• Marketo
• Salesforce (reporting and attribution layer)
• 6Sense or comparable ABM tool
• UTM governance and campaign tracking architecture

What we offer

• Quarterly “YOU” days – four additional days off per year.
• Paid volunteer days – two and a half days per year.
• Nearmap Days – extra days off after every two years of service.
• Generous parental leave policies.
• Access to private health insurance corporate discounts.
• Tech & wellbeing allowance.
• Nearmap subscription.
• Hybrid flexibility and in‑office lunches.