Digital Marketing Lead

About the role

A well-established organisation in a highly regulated environment, focused on delivering outcomes for its members, is looking for a hands-on Digital Marketing Lead. Reporting to the Digital Experience and Enablement Manager, the role works closely with Campaign Leads and key stakeholders to make campaigns more targeted, personalised, automated and measured. It suits someone who enjoys getting their hands dirty while also influencing stakeholders and shaping the future of digital marketing.

Key responsibilities

• Partner with Campaign Leads to deliver and optimise campaigns, including audience targeting, personalisation, channel selection and performance.
• Drive audience segmentation, marketing automation, testing and optimisation using first-party data and user insights.
• Design and optimise automated user journeys and lead nurture programs.
• Use marketing technology and digital platforms to activate audiences and improve effectiveness and efficiency.
• Set up measurement and reporting, turning campaign and behavioural data into actionable recommendations.
• Work with internal stakeholders and external partners to drive innovation and continuous improvement.

Required profile

• Demonstrated experience delivering and optimising digital campaigns, in CRM or related digital roles.
• Strong understanding of audience segmentation, personalisation, campaign optimisation and data-driven marketing performance.
• Experience with A/B testing, experimentation, measurement and continuous optimisation.
• Experience using marketing technology and digital channels to drive engagement and measurable results.
• Excellent stakeholder management and collaboration across marketing, technology and business teams.
• Commercially minded, focused on continuous improvement and value from existing data, technology and marketing investments.
• Experience in a regulated industry and exposure to platforms such as Marketo, Adobe Experience Cloud or similar MarTech tools is highly regarded.