Digital Marketing & Brand Manager

About the role

Sofitel Sydney Darling Harbour, a 590-room luxury hotel on Sydney's waterfront, is looking for a Digital Marketing & Brand Manager to join its Sales & Marketing team. Reporting to the Director of Marketing and Communications, you will own the hotel's digital marketing and brand presence, covering brand story, content, CRM, social media and digital campaigns to build brand preference, strengthen engagement and drive direct bookings.

Key responsibilities

• Develop and run a multi-channel social media strategy (Facebook, Instagram, LinkedIn, YouTube) including community management
• Co-develop content and amplification strategy across photography, video, digital assets and articles
• Manage integrated campaigns across owned, earned, paid and partner channels
• Manage PR, partnership and influencer initiatives, including content usage rights
• Optimise the digital ecosystem: website, social channels, OTAs and external platforms to drive bookings
• Run the annual online marketing plan, including CRM, SEO and website optimisation
• Plan and manage CRM communications, content calendars, eDMs, audience targeting and segmentation
• Manage the customer and prospect database and support lead generation in line with regulations
• Track monthly KPIs, report on campaign performance and use analytics to improve conversion
• Manage marketing spend, supplier activity and invoices within budget
• Ensure quality and consistency of marketing collateral and develop in-house photography, videography and design with agencies

Required profile

• Degree in Marketing, Communications or a related field, or equivalent experience
• Proven digital marketing, content and campaign experience in luxury hotels, hospitality or premium brands
• Strong copywriting, storytelling and attention to detail
• Experience managing social media strategies across multiple platforms
• Experience working with agencies, photographers, videographers, partners and internal stakeholders
• Commercial awareness and strong analytical skills
• Passion for luxury hospitality and the Sofitel brand

Required skills

• Website CMS
• SEO
• Google Analytics
• CRM platforms

What we offer

• Exclusive hotel and dining benefits as a Sofitel Ambassador
• Tailored learning and development through Accor Academy
• Career opportunities across the global Accor network