Digital Activation Manager

About the role

Spark Foundry is seeking a Digital Activation Manager to lead performance media strategy and execution for two of Australia’s leading automotive brands. This senior role blends technical SEM expertise with strategic thinking to shape modern search and performance marketing initiatives.

Key responsibilities

• Plan, activate, optimise and report on SEM campaigns across multiple brand priorities, with opportunities to upskill in programmatic.
• Develop performance media strategies aligned to client objectives and deliver measurable business outcomes.
• Manage forecasting, budget pacing, KPI delivery and ongoing optimisation.
• Translate campaign results into insights and strategic recommendations for clients and internal stakeholders.
• Drive innovation through experimentation, automation, audience‑led activation and emerging platforms, including AI‑powered search.
• Collaborate with media, analytics, strategy and client leadership teams to deliver integrated solutions.
• Coach junior team members and contribute to best‑practice development across digital activation.

Required profile

• 3+ years of experience in digital media, performance marketing, paid search or digital activation.
• Hands‑on experience managing campaigns in Google Ads (Search, Shopping, Performance Max).
• Experience presenting performance insights and strategic recommendations to clients.
• Strong analytical capability with ability to turn data into actionable recommendations.
• Comfortable working in a fast‑paced environment with high attention to detail.

Required skills

• Google Ads (Search, Shopping, Performance Max)
• Google Analytics 4
• Looker Studio or Power BI
• Advanced Excel
• Exposure to DV360 and audience activation (optional)

What we offer

• Flexible working options and a culture that prioritises mental health and wellbeing.
• Comprehensive wellbeing program covering physical, mindful and financial health.
• Access to Publicis Groupe’s global AI platform, extensive learning & development resources and 15,000+ online courses.
• Diversity, equity and inclusion initiatives, including dedicated committees and supportive policies.
• Generous leave benefits, parental leave, and the ability to work from anywhere for up to 6 weeks per year.