CRM & eCommerce Specialist

About the role

Haus of Chain, a recruitment firm inside a full-service marketing agency, is hiring a CRM & eCommerce Specialist for an Australian luxury homewares brand. This is a hands-on, hybrid, full-time role where you own both strategy and execution: the post-purchase journey and the day-to-day performance of the website. You will work closely with the General Manager to turn retention strategy into campaigns that perform and a website that converts.

Key responsibilities

• Loyalty & retention: own the loyalty program end to end, from reward setup to member communications, and shape a lifecycle strategy that keeps customers coming back.
• CRM & email marketing: manage email and SMS communications from segmentation through to automation, building the systems and testing that lift engagement and revenue per subscriber.
• Customer experience: map the customer journey end to end, using behavioural data and cohort analysis to remove friction and grow lifetime value.
• eCommerce: own the site's day-to-day performance, brief content, set merchandising for conversion and drive SEO and platform improvements.

Required profile

• 5+ years of hands-on experience in CRM or customer lifecycle roles, ideally in e-commerce (lifestyle, fashion etc.), with a proven track record of driving retention, repeat purchases and customer lifetime value.
• Confident owning the end-to-end CRM and loyalty function, shaping customer journeys across email, SMS and loyalty channels.
• Strategic yet tactical, results-driven, able to communicate clearly, manage projects and collaborate across teams.

Required skills

• Hands-on experience with Klaviyo and other platforms, including segmentation, A/B testing and marketing automation.
• Data analysis to turn insights into actionable campaigns.