Contract Digital Specialist (Construction) – Social & Content Strategy

About the role

A recruitment agency is matching industry leaders with high-calibre talent in Sydney and Melbourne. It is recruiting a hybrid social, content and digital strategist to lead the digital marketing for an independent construction company. The role works across three property brands, developing marketing and social media content aligned with each brand's strategy. It is a 12-month contract, part-time (2, 3 or 4 days available), with a stated pro-rata pay of $120k-$130k+, advertised as $110k-$130k.

Key responsibilities

• Create engaging stories across social media platforms including Meta, LinkedIn and TikTok
• Develop marketing strategies and tactics, including social media and eDMs, to help clients achieve their commercial objectives
• Engage with clients during the development, delivery and optimisation of social media strategy and content
• Use Facebook Business Manager and TikTok Ads to plan, run and review campaign performance
• Lead meetings, discussions and presentations of ideas to clients and senior management
• Plan, shoot and edit content for multiple social channels

Required profile

• Lives in Melbourne with full working rights; sponsorship is not available
• 6+ years of social media marketing and/or content creation experience
• Demonstrable experience developing digital marketing campaigns
• Extensive experience developing social media strategy, content and copywriting
• Experience running social media accounts for brands
• Previous agency or in-house experience is essential

Required skills

• Ability to create engaging visual social media assets
• Solid understanding of the Adobe Creative Suite
• Strong communication and organisational skills, able to work independently and in a team