Content Marketing Specialist

About the role

An established, highly successful software business is looking for a hands-on Content Marketing Executive to plan, create and distribute content across owned, earned and paid channels. Reporting to the Head of Marketing, you will turn the content strategy into a clear plan and deliver content for audiences across APAC, EMEA and North America. The role is remote, with a strong preference for candidates based in Brisbane; others in South East Queensland who can attend monthly in-person catch-ups in Brisbane will also be considered. Applicants must live in Australia and hold full Australian working rights; sponsorship is not available.

Key responsibilities

• Own the quarterly and monthly content calendar across channels and regions.
• Write, edit and publish SEO-led blogs, social content, marketing emails and other content.
• Manage organic social channels (LinkedIn, Meta, X), including scheduling and community engagement.
• Build customer stories, case studies and testimonials with Sales and Customer Success, from interview to publication and reuse across formats.
• Coordinate trade media and publisher relationships, including sponsored content, advertorials, newsletters, earned coverage and content syndication.
• Plan and create short-form videos, including concepts, hooks, scripts, storyboards, filming, editing, captions and platform formatting.
• Create Canva assets and write briefs for designers, video contributors and freelancers.
• Use AI tools such as Claude or ChatGPT daily, including prompting and repeatable workflows.
• Align content with campaigns, product launches and sales priorities.
• Track reach, engagement, traffic and conversions, and report on content-influenced pipeline through HubSpot.

Required profile

• 2-4 years' experience in content or digital marketing.
• Experience planning and delivering a multi-channel content calendar.
• Experience producing customer stories or case studies.
• Experience with publisher or media relationships, including paid placements or earned coverage.
• Strong organisation and stakeholder skills across several projects at once.

Required skills

• Strong writing and editing skills, adapted to different audiences and formats.
• Confidence using Canva, with a portfolio of your own visual work.
• Practical short-form video production skills.
• Daily experience using Claude for marketing work, including prompting and repeatable workflows.