Content Marketing Specialist

About the role

Pathway Property Reports is a Melbourne‑based buyers agency that publishes daily property‑focused content across social media, podcasts, newsletters, email campaigns and blogs. The Content Marketing Specialist will own the words behind all of this output, turning data and market insights into compelling copy that drives enquiries.

Key responsibilities

• Create scripts for short‑form and long‑form video content, write hooks, captions and carousel copy for LinkedIn, Instagram, TikTok, Facebook and YouTube.
• Produce end‑to‑end newsletters, including subject lines, market commentary and property picks.
• Write email marketing sequences, launch campaigns and event promos, tailoring copy to different audience segments.
• Develop SEO‑driven blog articles, lead magnets, guides and landing‑page copy using internal data and market reports.
• Own keyword research, on‑page SEO, content refreshes and performance tracking across all channels.
• Maintain the content calendar in Notion, ensure a 2‑4 week script pipeline and uphold the brand style guide.

Required profile

• 2+ years of content writing experience in a marketing, agency or in‑house role.
• Strong, clear writing style with no fluff; proven short‑form video scripting ability.
• Email marketing experience, including subject‑line testing and nurture sequences.
• Working knowledge of SEO, keyword research and on‑page optimisation.
• Ability to research unfamiliar topics and produce credible, data‑driven content.
• Highly organised, deadline‑driven and able to work with minimal supervision.
• Experience in property, finance, legal or professional services and familiarity with the Australian property market.
• Hands‑on experience with Notion, Canva, HubSpot and WordPress/Webflow.
• Basic design or video‑editing skills; podcast content experience is a plus.

Required skills

• Notion
• Canva
• HubSpot
• WordPress/Webflow
• SEO keyword research and on‑page optimisation
• Short‑form video scripting
• Email marketing (sequence creation, subject‑line testing)
• Basic graphic design and video editing

What we offer

• Daily publishing schedule so your work goes live immediately.
• Direct access to founders and real‑deal data.
• Ownership of the content function with potential to grow into a Content Lead or Marketing Manager role.
• Flexible, remote‑friendly working arrangements.