Content Lead

About the role

Haus of Chain, a recruitment partner built inside a full-service digital agency, is recruiting a Performance-Led Content Lead for an activewear brand. The role owns the end-to-end content lifecycle, from ideation and production to editing and publishing, across video, photography, graphics and UGC. It works closely with marketing and creative teams to produce brand-aligned content that drives revenue, improves ROAS and lowers CPA.

Key responsibilities

• Lead paid creative from ideation through to optimisation, keeping it brand-aligned and tied to metrics such as ROAS, CPA and revenue.
• Own and scale the in-house UGC strategy, producing low- and mid-fi short-form content for platforms such as TikTok and Instagram.
• Produce high-quality stills, video and visual assets for product, lifestyle and event shoots, and maintain an organised, campaign-ready asset library.
• Test, iterate and refine creative using data to improve engagement, conversions and retention, and stay ahead of platform trends.

Required profile

• 4+ years of experience producing paid social creative that has scaled spend and delivered measurable results.
• Strong understanding of performance metrics such as CTR, CPA and ROAS, and uses data to inform creative direction.
• Experience in beauty, fashion or product-led brands.
• Confident delivering short-form content end-to-end in fast-paced environments with short turnarounds.

Required skills

• Proficient with professional production equipment, Adobe Creative Suite, CapCut and Figma.
• Platform-native and trend-savvy; experience with TikTok Shop is advantageous.

Candidates apply via LinkedIn with their CV and portfolio.