Connections Planner
Enero · Melbourne
Job description
About the role
The Connections Planner will lead the strategic development of communication ecosystems that deliver customer and market experience impact, creating long-lasting brand experiences. This project‑specialist role focuses on solving social and connection challenges with smart, strategic solutions.
Key responsibilities
- Bridge strategy and creative, orchestrating creative, media, digital, social and experiential touchpoints.
- Design integrated campaigns that combine paid, owned and earned channels, translating consumer data into actionable creative briefs.
- Establish measurement frameworks linking campaign KPIs to business objectives.
- Stay ahead of emerging media, technology and cultural trends, identifying opportunities in social search, content and connections strategy.
- Collaborate with creative directors, strategy and media partners to ensure insight‑driven, channel‑optimised work.
Required profile
- 10+ years of experience in consumer journey mapping and touchpoint identification.
- In‑depth knowledge of traditional and digital marketing channels.
- Strong understanding of data‑driven creative processes and performance measurement.
- Familiarity with emerging marketing technologies and platforms.
Required skills
- Consumer journey mapping
- Touchpoint identification
- Traditional and digital marketing channel expertise
- Data‑driven creative process knowledge
- Performance measurement and optimisation techniques
What we offer
- Beautiful office space with breakfast supplies, snacks, drinks and fruit.
- Flexible working – a mix of office and home.
- Bring your dog to work.
- Paid parental leave and kids club.
- Employee Reward & Recognition program.
- Agency off‑site away days.
- Access to full‑service wellbeing provider (GPs, psychologists, health coaches, nutritionists).
- Social events, diversity initiatives and team sports tournaments.
- Birthday leave.
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Published 1 hour ago
Expires 1 month from now
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Enero
Melbourne