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Connections Planner

Enero · Melbourne

New
Senior 🇬🇧 English

Job description

About the role

The Connections Planner will lead the strategic development of communication ecosystems that deliver customer and market experience impact, creating long-lasting brand experiences. This project‑specialist role focuses on solving social and connection challenges with smart, strategic solutions.

Key responsibilities

  • Bridge strategy and creative, orchestrating creative, media, digital, social and experiential touchpoints.
  • Design integrated campaigns that combine paid, owned and earned channels, translating consumer data into actionable creative briefs.
  • Establish measurement frameworks linking campaign KPIs to business objectives.
  • Stay ahead of emerging media, technology and cultural trends, identifying opportunities in social search, content and connections strategy.
  • Collaborate with creative directors, strategy and media partners to ensure insight‑driven, channel‑optimised work.

Required profile

  • 10+ years of experience in consumer journey mapping and touchpoint identification.
  • In‑depth knowledge of traditional and digital marketing channels.
  • Strong understanding of data‑driven creative processes and performance measurement.
  • Familiarity with emerging marketing technologies and platforms.

Required skills

  • Consumer journey mapping
  • Touchpoint identification
  • Traditional and digital marketing channel expertise
  • Data‑driven creative process knowledge
  • Performance measurement and optimisation techniques

What we offer

  • Beautiful office space with breakfast supplies, snacks, drinks and fruit.
  • Flexible working – a mix of office and home.
  • Bring your dog to work.
  • Paid parental leave and kids club.
  • Employee Reward & Recognition program.
  • Agency off‑site away days.
  • Access to full‑service wellbeing provider (GPs, psychologists, health coaches, nutritionists).
  • Social events, diversity initiatives and team sports tournaments.
  • Birthday leave.

Questions fréquentes

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Source : ats:smartrecruiters

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Published 1 hour ago

Expires 1 month from now

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Enero

Melbourne