Brand Manager - Outdoor Brands

About the role

ACOM International is a fast-growing, founder-led Australian business behind three outdoor and lifestyle brands: Bush Tracks (camping, outdoor and 4WD), Barbeques Galore (barbecue, relaunching with an ecommerce focus) and Ossa Outerwear (a new outerwear label). As Brand Manager you will own how the brands show up in the market, covering creative and content, campaigns, organic social, influencer, PR and promotional and trade plans. Reporting to the Marketing Manager, you will be a true partner and second-in-command, leading the brand, campaign and creative side while the Marketing Manager owns ecommerce and digital.

Key responsibilities

• Own the creative pipeline across all three brands, from brief to finished asset, and write clear briefs for agencies, producers and designers
• Direct shoots, set the creative treatment and standard, and work with the creative agency on brand strategy and positioning
• Develop promotional and trade plans with the Marketing Manager, and set the organic social strategy, calendar and cadence across Meta and TikTok
• Lead influencer and PR direction, and own wholesale and retail partner collateral, catalogues, samples and trade show activity
• Decide what is made in-house, what goes to the agency and what goes to freelancers
• Hire and lead the content team as it grows

Required profile

• 4-5 years' experience in brand or integrated marketing, ideally in retail, consumer goods, FMCG or outdoor
• Proven experience developing and executing trade and promotional plans, and directing content production
• Experience managing relationships with agencies, influencers, creators and freelancers
• Commercial thinking and confidence presenting to CEOs, GMs and boards
• Experience leading or building a small team, or readiness to do so
• A genuine passion for the outdoors and the brands you will market

Required skills

• Shopify and Klaviyo experience is highly regarded
• Experience managing influencers, creators and freelancers

The role is newly created and offers real ownership and creative freedom. Applications are made through the recruiter's application link or by contacting the recruiter directly.