Brand Manager – 12‑Month Contract

About the role

We are looking for a passionate Brand Manager to join the LEGO Group’s Marketing team on a 12‑month contract covering parental leave. Reporting to the Brand Director, you will act as the product and audience expert for an assigned portfolio, turning consumer insights into compelling marketing initiatives that drive brand equity and consumer demand.

Key responsibilities

• Develop and execute innovative marketing plans grounded in consumer, shopper and market insights (≈60% of time).
• Collaborate with Marketing, Sales, Operations and Business Intelligence to align audience strategies and achieve performance targets.
• Monitor competitor activity and market trends, adjusting strategies and informing pricing and assortment decisions.
• Lead media strategy development across traditional and digital channels, working closely with agencies.
• Manage commercial partner relationships and contribute to business unit strategy and consumer communications planning.
• Prepare and present theme assortment and marketing activities at key selling‑in meetings.
• Lead consumer sales recommendations, monthly forecasting and S&OP participation (≈40% of time).
• Analyse product performance, identify short‑term tactics, and drive continual improvement through post‑campaign reviews.
• Plan and manage budgets for multiple brands and marketing campaigns.

Required profile

• Strong passion for brand building and consumer‑focused marketing.
• Excellent analytical mindset with the ability to translate insights into actionable plans.
• Collaborative “one‑team” attitude, comfortable working across functions and with external agencies.
• Proactive and results‑oriented, with a continual‑improvement mentality.
• Experience managing brand portfolios and delivering integrated marketing programs.

Required skills

What we offer

• 12‑month fixed‑term contract covering parental leave.
• Opportunity to work with a globally recognised brand in a dynamic marketing environment.
• Access to LEGO Group benefits, which may vary for contractual positions.