Audience & Marketing Lead (Remote)

About the role

Pocket Clothing is looking for a founding team member to own the audience and marketing side of the business. You will shape the brand’s voice, grow its community, and drive all marketing initiatives while working remotely on a part‑time basis.

Key responsibilities

• Develop and execute a social‑media strategy across relevant platforms.
• Create, curate, and send newsletter and email marketing campaigns.
• Identify and manage brand partnerships and affiliate relationships.
• Define the overall marketing thinking and growth experiments.
• Collaborate with product and tech co‑founders to align marketing with product launches.

Required profile

• Genuine interest in women’s fashion and the problem of missing pockets.
• Entrepreneurial mindset with a willingness to commit long‑term.
• Available to contribute 3–5 hours per week.
• Preferably residing in Australia and authorised to work there.
• Good instincts for audience building and growth testing.

Required skills

What we offer

• Equity stake in a fast‑growing fashion brand.
• Fully remote work with flexible hours.
• Opportunity to shape a brand from the ground up.