Athlete Communications Manager

About the role

Red Bull Australia is looking for an Athlete Communications Manager (13 months, full-time) to shape and drive strategic communications through storytelling, earned media and influencer relations. The role creates and manages communications strategies for Red Bull projects, events and athletes, delivering them across earned, managed and owned channels and through external partners, working across the Red Bull Media Network.

Key responsibilities

• Plan and activate communications around events, projects and athletes, keeping everything on brand
• Generate positive organic conversation through earned media, influencer amplification and editorial relationships
• Work with Content, Programming and Creator Marketing to build 360 media plans for programs and events
• Brief and support the crisis communications workflow
• Turn athlete marketing initiatives into media opportunities, leading integrated 360 media plans and pitching athlete stories to local media
• Build long-term relationships with Australian news, culture and lifestyle media and activate earned media across podcasts, creators, social-first platforms and niche communities
• Deliver PR execution including media releases, story pitching, key messages, media briefings and training
• Manage agencies, freelancers and media partners, oversee budgets and reporting, and build relationships with the wider Marketing team, athletes, partners and influencers

Required profile

• 5-8 years' experience in media, communications or PR
• Proven experience developing and executing communications strategies in the sports, athlete or sporting industry
• Experience across team sports and/or action sports (surf, skate, snow, bike) is highly regarded
• Strong knowledge of the Australian media landscape and an established network of media contacts
• Qualified to work in Australia

Required skills

• Project management and organisation
• Ability to work independently and cross-functionally in a fast-paced environment